Being a mobile app developer may often be compared to going to Las Vegas. But at least in Vegas you typically get much better than 1 in a million odds, but with both Google Play and iTunes reaching 1m apps each, dropping your app in the app store means absolutely nothing (unless you hit the… Read more »
The selling of digital goods from inside your app with ‘in-app billing’ is a very good business model to aim for as all signs point to this ‘freemium’ type of model being the most successful strategy for selling content on the app stores, in particular for mobile games. The growth has been tremendous, and in… Read more »
Mobile payment provider Fortumo is getting serious about alternative app stores. Through their email blast entitled “Are all your eggs in one basket?”, Fortumo makes a convincing case why developers need to start thinking about other stores than Google Play. They make an important observation: Unfortunately, the average user downloads only 40 apps for their… Read more »
There have been a number of articles and research on how much less Android users spend vs iOS users. The latest research from Lightspeed Research confirms that this is still the case: Now with Android currently being the dominant OS, you would think that demographically both Android and iOS should represent a broad selection of… Read more »
Both Google and Amazon are touting subscription as the thing you should be looking at if you are a mobile app developer. The principle is quite simple as described by Amazon: So essentially it allows you to set up a recurring charge, but with very little other functionality. Google’s subscription is more advanced and ties… Read more »
Google recently announced they will be supporting subscription billing in their in-app billing engine. A Senior Vice President for Glu said “In-app subscriptions allow us to offer entirely new types of products, things that just weren’t possible before,” — “This is huge for us and game developers in general.” So will subscription really be this… Read more »
