App Store Optimization for Google Play

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With more than 750k apps available in the Google Play store, the big boys from Mountain View have come even with Apple in terms of the total number of mobile applications. Developers now face the same issue with discoverability as in the Apple App Store: limited features by the editors, competitive categories and keyword exploitation…. Read more »

Growth of Google Play leads to app store innovation

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If you are a developer of mobile apps, a milestone has until now somewhat quietly become a reality: Google Play now has the same amount of apps as iTunes, standing over 700,000 apps strong.  App discovery is a huge challenge, which probably means developers may be more likely to cry than cheer when hearing the… Read more »