As an app developer it is already well-known that a placement in the top 25 is worth its weight in gold. However, chances are you paid almost (or more) than that weight in gold in ads to get there. New research however, confirms that users find apps through search more than half the time. So… Read more »
With more than 750k apps available in the Google Play store, the big boys from Mountain View have come even with Apple in terms of the total number of mobile applications. Developers now face the same issue with discoverability as in the Apple App Store: limited features by the editors, competitive categories and keyword exploitation…. Read more »
