From Google:
We’re writing to let you know that we will be introducing Buyer’s Currencies in two new countries, India and Russia. All prices for these locales will be in the Indian Rupee (INR) and Russian Ruble (RUB) currencies, respectively. Please visit the Google Play Developer Console to set prices for these new countries by October 25, 2012.
IMPORTANT: If you have not manually set pricing for the additional countries in the Google Play Android Developer Console by October 25, 2012, Google Play will automatically assign Buyer’s Currency prices for your products. Google Play assigns a price based on the price of your app in your home currency, converted to each target currency using the exchange rate on that day. This is a one-time conversion associated with the transition to the new Buyer’s Currency model. If you have already set your per-currency prices manually, Google Play will not override them.
You can continue to set and adjust the prices of your apps at any time, in your home currency and in any Buyer’s Currency available.
For more information about how Buyer’s Currency works, please visit the Google Play Help Center:
http://support.google.com/googleplay/android-developer/bin/answer.py?hl=en&answer=1169947
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