Top 5 mobile marketing trends so far this year

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With the number of people choosing to shop through their phones rather than in-store, the number of smartphone users is growing by the day.  In fact, more than 275 million Americans own a smartphone, of which 79% have made a purchase online using their mobile device. If you see mobile marketing as a great opportunity… Read more »

A Small Business Guide to Starting a Podcast [Infographic]

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Content marketing comes in many different shapes and sizes. Creators like you have a lot of options: blog posts, social media updates, visuals, video, slide decks, and more. But have you ever thought about making your own podcast for yourself or for your company? by Liz Rustia The rise of audio social could indicate increasing opportunities in this regard,… Read more »

The 2020 Smartphone Statistics App Developers Should Know

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Whether you’re marketing on social media, trying to get your app seen in the SERPs or driving traffic to a landing page, you need to understand the ‘how, what, and why’ of smartphone use. by Jodie Manners Which means you need to keep up to date with the latest mobile data and statistics. So, we’ve… Read more »

7 Do’s and Don’ts of Using Social Media for App Marketing

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Social Media Do's and Don'ts for App marketing

Each mobile app developer knows how it is difficult to promote own application. One of the most effective ways to make applications successful is social media marketing. Social media provide a much wider target audience than other ways of communication. Moreover, it can bring a lot of customers without effort. Nevertheless, it is very important… Read more »

How To Engage Social Media Users To Market Mobile Apps?

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Smartphones are the first thing that you will find to be with anyone you meet. More than a partner, smartphones are the necessity of today’s human beings, and the next best thing to smartphones is their apps. These apps can assist you in tracking your food to book tickets online. From buying a paperclip to… Read more »

Mobile gaming apps still on the rise

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Mobile gaming apps continue to grow at a fast and furious pace, set to reach 60% market share in consumer gaming spend in 2019. In partnership with AppsFlyer, the global leader in mobile attribution and marketing analytics; the 2019 Mobile Gaming Apps Report delivers valuable user acquisition trends and benchmarks by mobile gaming sub-category, including… Read more »

Ad Monetization with Firebase

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For the Marketing World, there are different types of strategies for contributing to UX and even improve user retention and engagement. Advertisements are a crucial part of your marketing’s overall strategy. In the current days, the Firebase Ad monetizing is gaining popularity. Google’s Firebase is a mobile and web development platform packed with multiple services… Read more »

Why alternative app stores are still relevant

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Over the past few years, Android has become the most popular mobile operating system in the world and Google Play store is the most popular go-to place for users when finding an app. As a developer, often the most difficult questions after finishing an excellent app are: How am I going to earn money from… Read more »

The high cost of user acquisition – and what to do about it

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Acquisition of mobile app users is expensive.  Liftoff determined that the cost to acquire a user who makes a purchase in an app costs $64.96. Of course, you are spending a lot to acquire users that don’t do anything, which brings the average up.  It’s probably time to rethink both targeting, engagement and distribution strategies… Read more »

How Fraudsters Steal Organic Installs and How To Prevent It

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As the mobile advertising industry grows, the more opportunities present themselves for fraudsters to eat up your advertising budget. While companies across all industries turning to mobile advertising are fighting to overcome fraud, fraudsters are actively designing new methods to steal your money, waste your time and reap the benefits. Read on to learn about… Read more »