Google almost very quietly last week announced their new engine for in-app analytics. The new Mobile App Analytics plugin looks very impressive, and allows for both the usual you expect from Google, such as analyzing where visitors come from, usage engagement metrics, setting goals for user behavior and more.  Perhaps one of the more exciting views is the Engagement Flow:

This can allow developers to really understand how users interact with their app. It may not solve the issues of discovery as Google promises (someone needs to download the app and use it in order for developers to get stats), but it could pinpoint how social sharing and referrals can be used most effectively. Besides looking like a pretty awesome tool, it just may wipe out the app analytics industry as well, currently lead by companies like Flurry and Localytics.

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