2017’s Top Mobile App Marketing Tips That Assure Success

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Over the last couple of years, the mobile app industry has created a buzz in the market, giving a lot of opportunities to businesses worldwide. With the inception of mobile apps in the online market, various online shoppers depend on mobile to alter their different interests as well as tasks. Apart from their laptops, they… Read more »

Best Apps to Save You From Boredom On Long Haul Flights

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Boarding a plane can be exciting, memorable and downright exhilarating (we can all remember our first time on an airplane, right?), but there comes a point 8 hours in on a long haul flight to California when killing time becomes a priority. Smartphones and tablets have become a life-saver when it comes to helping us… Read more »

Relying on the app store will kill your business

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The Verge recently posted a fascinating article on the fate of the app developer Pixite.  The story recounts what many developers are already seeing:  Relying on the App Store or Google Play for continued success simply will not fly. You could end up spending a fortune in just discoverability, and should you be so lucky… Read more »

Challenges an App Developer Will Meet as a Business Owner

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Smartphones or mobiles are increasingly becoming the primary devices for business use. They are here to stay, and their usage is increasing. It is estimated that the enterprise level mobile usage is likely to grow above 40% by 2018. Firms and enterprises have tested the success of mobile technology and are spending loftily on the… Read more »

Latin America and apps – opportunities are knocking

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Arturo Galván, CEO of Naranya – a Mexico based mobile internet specialist, points out in a recent article in gamesindustry.biz that “The Latin American mobile market is huge. It’s half of the size of the Chinese market – both are a massive opportunity.”  Thanks to smartphones, the population is rapidly coming online and becoming an attractive… Read more »

Got a niche app? Then go niche on your marketing

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Do you have an app that targets a specific consumer segment? Then you should make sure your app gets distributed on app stores that target this segment!  It’s easier than you think. Today smartphones are a commodity, and many handset manufacturers have realized that launching their device with bundled content offerings matched to their consumer… Read more »

Firefox OS sets out to rock the low end smartphone world

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The HTML5 vs App “battle” has raged for a long time, with companies like Netbiscuits with obvious motivations pushing HTML5 along the way. The HTML5 camp got a boost from Mozilla’s launch of the Firefox OS, and the Keon phone. UK news source The Register is not too enthusiastic about the phone, but does give some… Read more »

When the love for our mobile is just too much…

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So it is not really a secret that we are addicted to our phones, whether smartphones or not. Mobile guru Tomi Ahonen has long ago pointed out this addiction and even argued we should stop calling it a mobile phone.  But a recent study from Mobile Mindset is down right scary: Now forget that these… Read more »