6 Ways to improve user engagement for your mobile app

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These days, building an app is almost like child’s play, but the challenge lies in building and maintaining loyal and engaged users.  The ultimate goal of most mobile apps is to achieve the optimum of customer satisfaction in order to obtain rich ROIs. In today’s high-profile tech world, the consumers are instinctively looking for smartphone… Read more »

App Marketing In 2013: Five Things To Know

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Have you created the Next Big Thing in the app world – and now you’re wondering what to do to get people to use it? Whether you’re about to take the Apple App Store or the Android Market by storm, these tips should help get you started. One note before we start: Overall, you want… Read more »

Growth of Google Play leads to app store innovation

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If you are a developer of mobile apps, a milestone has until now somewhat quietly become a reality: Google Play now has the same amount of apps as iTunes, standing over 700,000 apps strong.  App discovery is a huge challenge, which probably means developers may be more likely to cry than cheer when hearing the… Read more »