How to Write App Descriptions That Sell: 7 Tips for 2020

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Whether you are a publisher or an app developer yourself, generating revenue is an important part of ensuring the longevity and quality of your post-launch support and development. However, with so many smartphone apps published every day, standing out from the crowd can be quite a challenge. According to Tech Jury, 87% of smartphone users… Read more »

5 effective pieces of advice for mobile games localization

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Mobile gaming is a billion-dollar global business. These days, people download highly sophisticated games from Google Play and App Store. Games make money for its developers, not to mention copyright owners. Even if the products are offered for free, publishers still make a great deal of money from in-app purchases. Given that the industry will… Read more »

How Location-Based Mobile Apps Make Cities Smarter

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Technology is revolutionizing almost each and every aspect of our lives. Governments and businesses are adopting technology in their daily operations, and in some areas, the results are spectacular. Implementation in various domains is working and is making life easier for citizens and consumers alike, especially with location-based apps. by Donald Fomby City authorities are… Read more »

The importance of language in app marketing

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Would you expect to speak English to the French, Brazilians, Chinese and Germans and expect to always be perfectly understood?  Do you see marketers using English on every billboard in those countries? Most likely not. Localizing language in app marketing is crucial – and while some apps can get away with English because there is… Read more »

Feel like donating your money to Facebook? Consider this first

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Facebook is the undisputed king of mobile app advertising. For the price of $3.40 per install on average, $2.9 billion is spent of marketing apps on Facebook. Few can argue the platforms strong ability to target users. But the price is steep. Does it pay off? It starts with your business model. Appsflyer claims that… Read more »

Search: The untapped goldmine for app developers?

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As an app developer it is already well-known that a placement in the top 25 is worth its weight in gold. However, chances are you paid almost (or more) than that weight in gold in ads to get there. New research however, confirms that users find apps through search more than half the time. So… Read more »

Top 6 Quality App User Acquisition Channels for 2014

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For any app publisher, acquiring new users is consistently an area of focus. For those publishers with larger budgets, trialing many different channels is of paramount importance. Medium and smaller size developers find that they need to be more creative and focused in their efforts but regardless of the size of the publisher, finding high… Read more »

Growth of Google Play leads to app store innovation

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If you are a developer of mobile apps, a milestone has until now somewhat quietly become a reality: Google Play now has the same amount of apps as iTunes, standing over 700,000 apps strong.  App discovery is a huge challenge, which probably means developers may be more likely to cry than cheer when hearing the… Read more »