Funding for app: Do You Really Need it?

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Do you really need funding for your app? Should you approach investors or go at it alone? These are just a few questions you may be wondering about if you are in the process of launching your app startup. Once you have a well-developed working app, the next natural step is to market it and secure investment… Read more »

6 Ways to improve user engagement for your mobile app

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These days, building an app is almost like child’s play, but the challenge lies in building and maintaining loyal and engaged users.  The ultimate goal of most mobile apps is to achieve the optimum of customer satisfaction in order to obtain rich ROIs. In today’s high-profile tech world, the consumers are instinctively looking for smartphone… Read more »

9 Mobile trends in 2018 and beyond

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Smartphones have become an extension of our very being in recent years. We use them for music, alarms, clocks, messaging across multiple platforms such as good old SMS, to Viber, WhatsApp and FB messenger, catching up on news, watching YouTube videos, checking email, corporate apps for time management, project management and many other tasks. It’s… Read more »

4 Rapid-action things you should do after your first mobile app launch

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So, you’ve officially launched your baby into this world. A world filled with sorrow, wonder, love, joy, and thrill, it is often difficult to nourish your baby without taking meticulous care of him. But, before you call for the celebration, you need to take some rapid-actions which will make it easy for your baby to mingle… Read more »

Boost Your App Downloads With These 8 App Store Optimization Tips

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Gone are the days when having a dedicated app for your business was considered a luxury. Today, the situation is completely different, as your app has to compete against 7 million other apps. Yes, you read that right. As a business, you want your app to stand out so it gets as many downloads and… Read more »

Is being push(y) good for app marketers?

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Push notifications are a great thing, as they can add value to the app, and also ensure usage. App creators and marketers may rely on it too much though, and usage needs to be relevant. Confusing relevance with consumer location can further complicate matters. There may be no correlation. In addition, notifications should be viewed… Read more »

How Fraudsters Steal Organic Installs and How To Prevent It

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As the mobile advertising industry grows, the more opportunities present themselves for fraudsters to eat up your advertising budget. While companies across all industries turning to mobile advertising are fighting to overcome fraud, fraudsters are actively designing new methods to steal your money, waste your time and reap the benefits. Read on to learn about… Read more »

The top 8 apps for digital marketers

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With thousands of apps out there, it’s not always easy to discern which are the most useful. Here we give a run down of the top eight apps for digital marketers to save you the trouble. These apps will aid any digital marketer aiming to improve the quality of their campaigns and communications, but technology… Read more »

Google’s progressive onboarding

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We sometimes hear developers or product managers say – “tips” are a sign your UI has failed. But Google, with the biggest B2C interactive audience (if you include search) globally, use tips and modals very creatively. by David Jones, Founder and CEO of Pointzi.com – codeless on-boarding You would think that Google have: Some of the best… Read more »

2017’s Top Mobile App Marketing Tips That Assure Success

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Over the last couple of years, the mobile app industry has created a buzz in the market, giving a lot of opportunities to businesses worldwide. With the inception of mobile apps in the online market, various online shoppers depend on mobile to alter their different interests as well as tasks. Apart from their laptops, they… Read more »