2017’s Top Mobile App Marketing Tips That Assure Success

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Over the last couple of years, the mobile app industry has created a buzz in the market, giving a lot of opportunities to businesses worldwide. With the inception of mobile apps in the online market, various online shoppers depend on mobile to alter their different interests as well as tasks. Apart from their laptops, they… Read more »

Where should you focus in 2017? Try India

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As the year starts and you are wondering where you should be focusing your app marketing efforts, perhaps it’s time to give India a long and hard look. India is certainly becoming a country where the art of app development is exploding, and searches for app development courses has grown 200% per year since 2014 and… Read more »

Why Retention is Superior to Acquisition in the Mobile App Marketing World

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Today, the Apple App Store and the Google Play Store pack three million mobile apps. Consumers are spending 85 percent of their smartphone time in mobile apps, but only five of the daily mobile user’s apps experience heavy use. What gives? by Sophorn Chhay Failed retention, mostly, is responsible for the split dichotomy of app use…. Read more »

Relying on the app store will kill your business

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The Verge recently posted a fascinating article on the fate of the app developer Pixite.  The story recounts what many developers are already seeing:  Relying on the App Store or Google Play for continued success simply will not fly. You could end up spending a fortune in just discoverability, and should you be so lucky… Read more »

Google hijacking app search for Google Play – Final nail in antitrust coffin?

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Google just announced that they will now test including direct downloads of apps from Google’s search app thereby bypassing the need to go to Google Play. Many stories have been written about how Google is facing antitrust issues due to their anti-competitive behavior around Google Play services. It’s not hard to see how enabling direct… Read more »

Latin America and apps – opportunities are knocking

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Arturo Galván, CEO of Naranya – a Mexico based mobile internet specialist, points out in a recent article in gamesindustry.biz that “The Latin American mobile market is huge. It’s half of the size of the Chinese market – both are a massive opportunity.”  Thanks to smartphones, the population is rapidly coming online and becoming an attractive… Read more »

Why your next app should have something to do with cricket

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India is a big country. Very big. But did you know that they are now approaching the level of internet penetration that led to things exploding in the US and China? With 232 million internet users, it is the 3rd largest online market, and adds over 60 million users per year. And of course the… Read more »

Why focusing on native code may not be right

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When “Write Once Run Anywhere” is done right it can produce applications that are “better” than native apps by targeting the highest common denominator. by Shail Almog, CEO of Codename One Some would claim that native is the best approach, but that looks at existing WORA tools/communities, which mostly target cost saving. In fact, even… Read more »

The return of Microsoft as a mobile force?

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Windows Mobile has in large part been heralded as a pretty good and sleek operating system. Consumers however, have not caught on at all, and Microsoft’s market share in the mobile OS market has been minimal. With Windows 10 and some strategic moves, it could mean the return to mobile relevance for Microsoft for a… Read more »

The ins and outs of Alternative App Stores

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David Jones from Streethawk and Paul “The App Guy” Kemp are two very sharp minds in the mobile world. CodeNgo co-founder Chris Jones had a chat with both of them. The focus of course is about Alternative App Stores, and what alternative app stores can do for developers, but covers wide ranging topics from subscription… Read more »