Acquisition of mobile app users is expensive. Liftoff determined that the cost to acquire a user who makes a purchase in an app costs $64.96. Of course, you are spending a lot to acquire users that don’t do anything, which brings the average up. It’s probably time to rethink both targeting, engagement and distribution strategies… Read more »
No, we have not gone into human trafficking. We are talking about user acquisition of course. Acquiring a mobile gamer costs. And if you want them to pay (which presumably you do if you paid to acquire them), it costs even more. But how much? And do all users costs the same and/or are worth… Read more »
According to mobile app intelligence provider, Priori Data, 4,648 app developers pocketed more than 1 million USD in revenue in 2016. That is quite an impressive number, although if one is to divide by the estimated 12m app developers, that makes for only 0.04% of all app developers. So how does that compare to say… Read more »
AppAnnie recently released their market forecast report. Revenue from mobile apps are expected to exceed $139 bn in 2021. That is a staggering amount, and is more than 3 times as large as the total annual revenue generated from global music sales last year. So what does that mean for app developers? There is no… Read more »
Mobile gaming is growing massively, and with this huge growth in demand, many casinos and slots are turning to mobile devices to broaden their audience. Mobile games are fast-paced and instant, and developers are beginning to take advantage of this by releasing new mobile-compatible games on a regular basis. Here, we’re taking a look at… Read more »
Since Minecraft was released in 2009, it has grown to become massively popular amongst both children and adults. The game allows its players to build and explore a world at their leisure, while constantly building and bringing their imagination to life in the form of cube structures. Minecraft has been dubbed as one of the… Read more »
Boarding a plane can be exciting, memorable and downright exhilarating (we can all remember our first time on an airplane, right?), but there comes a point 8 hours in on a long haul flight to California when killing time becomes a priority. Smartphones and tablets have become a life-saver when it comes to helping us… Read more »
It has got to a time where there is such a reliance on our mobile phones, tablets and other technologies that mobile apps are quickly becoming something that we use every day and soon they will be something that we will not be able to live without. In fact a Smarts Insights report shows that… Read more »
There is lots of excitement about the revenue generated from Pokemon Go. Sure, $1,6m per day or $200m in revenue in a month is nothing to shrug away, not is an expected $36,9bn in total mobile games revenue expected for 2016. But that is peanuts compared to expected growth in mobile gambling revenues. How big… Read more »
Pokemon Go has injected a much needed excitement into the mobile games market. An excitement not experienced since we all flipped birds on pigs. And while Pokemon Go started as a franchised set of characters, and Angry Birds went the other way – what constitutes them both is that they are originally genuinely fresh. The… Read more »
