Google Antitrust Settlement: Changes Affecting Users and Developers Revealed in $700 Million Agreement

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Google has reached a significant settlement in an antitrust lawsuit filed by 36 US states and the District of Columbia, bringing about changes that will impact both users and developers. As part of the settlement, Google has agreed to pay $700 million, with $630 million allocated to a settlement fund for consumers and an additional… Read more »

Crypto-Gaming Synergy Unveiled

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Crypto-Gaming Synergy takes center stage in the rapidly evolving landscape of digital technology, where two seemingly distinct communities—crypto enthusiasts and mobile gamers—find unexpected common ground. A recent study delves into this fascinating overlap, shining a light on the synergies between these two dynamic groups and unraveling potential implications for the future of both industries. This… Read more »

In-Game Advertising: A Comprehensive Overview, Functionality, and Considerations

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In-Game Advertising, a dynamic and evolving form of marketing, has found its place in the ever-expanding landscape of the gaming industry. This article delves into the core concepts of in-game advertising, elucidating how it operates and exploring its inherent pros and cons. by Liz Rustia What Is In-Game Advertising? In-game advertising is a multifaceted form… Read more »

NFTs for Apps and Games – Google Play’s Revolutionary Step Towards Digital Ownership

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NFTs are at the forefront of Google’s bold leap into redefining mobile apps and games through their integration on Google Play. This pivotal move resonates across tech and gaming, sparking excitement and speculation about reshaping our digital content interaction. As these tokens redefine ownership and transactional norms, Google’s embrace ushers in a new era of… Read more »

Yes, The Future of Mobile Gaming is Promising and Here’s Why

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Mobile gaming is one of the central pillars of the gaming industry, which shows the evolution of the gaming market and developing technology over the years. by Liz Rustia Currently, there are more than 2.6 billion mobile gamers worldwide, and during the last year. It is estimated that these numbers will be larger this year with a… Read more »

Unlocking the Potential of NFTs in the Gaming Industry

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The gaming industry has seen tremendous growth in recent years. As technology has advanced, so have the possibilities for gaming experiences and how players interact with their gaming environment. One of the most intriguing developments in the gaming industry is the use of non-fungible tokens (NFTs). NFTs open up a world of possibilities for gaming,… Read more »

Declining App Store Revenue Growth

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Apple’s senior vice president of Services, Eddy Cue recently shared achievements of the company’s services in 2022 in an open letter. Saying that 2022 was the “groundbreaking year for entertainment”, the letter stated that Apple services hit 900 million paid subscriptions and App Store paid $320 billion to developers offering digital services and goods since… Read more »

Apple will permit third-party app stores for Europe in 2024 – Are they good for a discovery?

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We’re seeing multiple news reports that Apple is planning for a future with third-party app stores for iPhone and iPad apps. According to report in Bloomberg, in 2024, Apple will allow third-party app stores in Europe. The upcoming Digital Markets Act in Europe could change how Apple deals with third-party apps on its devices.  by… Read more »

Ready to publish your Android app or game in the world’s largest market – China?

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China publishing

China is the largest mobile market in the world—so it’s no surprise that more and more developers are targeting this market with their apps. Key publishing requirements Here are some of the most important things you need to know: You need a Chinese company as your publisher if you want to sell your app in… Read more »

UK Consumer Games Market Valuation 2021

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UK Consumer Market Games

The UK consumer games market reached a record figure of £7.16 billion in 2021 – growing by 1.90% from the previous record of £7 billion recorded during the height of the Covid-19 pandemic in 2020. Compiled with the support of our data partners ABC, The BFI, GfK Entertainment, Kantar, OCC, Omdia, Nielsen and NPD –… Read more »