3 key principles when making games for kids (and profiting)

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Making apps for kids can be incredibly lucrative. In the US alone, kids generated $2 billion of games revenue last year (we are assuming generated = harassing their parents to pay).  A staggering 83% of kids aged 6-13 say the use/download apps, and they use apps an average of 24.5 times per day on their… Read more »

Low cost and effective marketing strategies to improve your app business

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We have spoken with Puneet Yamparala, owner of the active & prominent App Entrepreneurs and Marketers Group on Facebook. We asked him to share tips and strategies on how developers can implement low cost but effective marketing strategies to improve their app businesses. What mistakes do you see most often by developers when it comes to… Read more »

Get two thousand downloads for less than $50

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How can you get over two thousand downloads in 2-3 days with a budget of less than $50?  Does it sound too good to be true? Well, it does involve some work, but it may be closer in reach than you think. Puneet Yamparala has put together a great how to kit for achieving this through… Read more »

Perfecting your customer service strategy as an app developer

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As a developer you probably put a lot of thought into your app design, the mechanics, the features and functionalities. You may even thing hard about analytics and monetization strategy, and certainly (we hope) you pay attention to your distribution strategy. But how much time do you spend thinking about how to support your users?… Read more »

Is the carrier app store making a comeback?

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News of a potential new app store from Verizon has caused at least what is called a marginal stir in the US wireless community. The tech press and analysts are not exactly believers though.  Why is this the case? Are mobile operators doomed to fail yet again? Perhaps there are driving forces simply requiring them… Read more »

Key learnings for the developer Rock Star

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The largest survey among app developers on the market, Vision Mobile’s Developer Economics, has just been published. With over 10.000 developers participating, the report contains key information for any developer trying to learn the business of app development. Read on to see why going for gold in the apps business is kind of like trying… Read more »

A User-First Monetization Mindset

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Monetizing your app through mobile advertising doesn’t have to mean cluttering your app with dizzying messages or disturbing your users with unwanted distractions. A good monetization strategy puts the user first, and takes into account the user’s app usage journey to determine which ad formats to use and where to place them within the app… Read more »

What the Internet Trends means for the mobile app developer

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It’s that time of year, when a barrage of free statistics come at you from Mary Meeker at Kleiner Perkins Caufield and Byers (KPCB). The Internet Trends report is undoubtedly one of the most influential reports out there – and hey, it’s hard to beat free.  But what does this all mean for you as… Read more »

Alternative Chinese App Stores: Toppling the Great Wall

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As developers look for new markets in which to hopefully turn their app ideas into the next Flappy Birds, the subject of China repeatedly comes up in conversation. The sheer size of the market combined with its relative inaccessibility for most Western developers given Google Play’s irrelevance there, creates a mystique about China that has… Read more »