Guide for a Successful App Launch

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A mobile software development company is always on an endless mission of app development. Starting from finding a garden-fresh concept to successful launch of a mobile app involves myriads of background activities. Still, when development is done, the work of mobile software development company is far from over. By M.Sohel A mobile app is normally successful… Read more »

The high cost of user acquisition – and what to do about it

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Acquisition of mobile app users is expensive.  Liftoff determined that the cost to acquire a user who makes a purchase in an app costs $64.96. Of course, you are spending a lot to acquire users that don’t do anything, which brings the average up.  It’s probably time to rethink both targeting, engagement and distribution strategies… Read more »

How Fraudsters Steal Organic Installs and How To Prevent It

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As the mobile advertising industry grows, the more opportunities present themselves for fraudsters to eat up your advertising budget. While companies across all industries turning to mobile advertising are fighting to overcome fraud, fraudsters are actively designing new methods to steal your money, waste your time and reap the benefits. Read on to learn about… Read more »

The importance of language in app marketing

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Would you expect to speak English to the French, Brazilians, Chinese and Germans and expect to always be perfectly understood?  Do you see marketers using English on every billboard in those countries? Most likely not. Localizing language in app marketing is crucial – and while some apps can get away with English because there is… Read more »

Google’s progressive onboarding

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We sometimes hear developers or product managers say – “tips” are a sign your UI has failed. But Google, with the biggest B2C interactive audience (if you include search) globally, use tips and modals very creatively. by David Jones, Founder and CEO of Pointzi.com – codeless on-boarding You would think that Google have: Some of the best… Read more »

Google hijacking app search for Google Play – Final nail in antitrust coffin?

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Google just announced that they will now test including direct downloads of apps from Google’s search app thereby bypassing the need to go to Google Play. Many stories have been written about how Google is facing antitrust issues due to their anti-competitive behavior around Google Play services. It’s not hard to see how enabling direct… Read more »

App Publishing Beyond The Great Chinese Firewall

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Services like CodeNgo are one way to get you a few steps ahead of your competition. You’ll maximize the numbers of eyeballs that potentially see and download your app. Something is still missing though in your worldwide equation. It’s time to give back to the community who likely made your iPhone or Android phone and… Read more »

Get two thousand downloads for less than $50

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How can you get over two thousand downloads in 2-3 days with a budget of less than $50?  Does it sound too good to be true? Well, it does involve some work, but it may be closer in reach than you think. Puneet Yamparala has put together a great how to kit for achieving this through… Read more »

BlackBerry changing its Vendor Portal

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From BlackBerry:   The BlackBerry World Vendor Portal has come a long way since its infancy. This summer we proudly deployed the new vendor portal, a completely redesigned system that delivers an enhanced user experience, and new and improved features for managing your vendor account. For several weeks now, we have maintained the old portal… Read more »

Samsung: Change of profit distribution rate for In-App Purchase

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From Samsung: To stimulate interest and promote development in the Samsung Apps ecosystem, we have been using a new profit distribution rate to better benefit our sellers since November 1st of last year. Profits from applications with In-App Purchase 2.0 have been distributed with a rate of 80 percent for the seller and 20 percent… Read more »