App Store Optimization Tips, Tricks, and Useful Tools for 2023

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As the mobile app market continues to grow, the competition in the app stores is becoming increasingly fierce. With over 5 million apps available on both the App Store and Google Play Store, it can be challenging for developers to get their apps discovered and downloaded by potential users. That’s where App Store Optimization (ASO)… Read more »

App Store Optimization (ASO) Strategies for 2022

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A mobile application is the most effective approach to reach your target audience, grow your customer base, improve sales and income, and outshine your competition. Launching an app is no joke, as competition is fierce for all verticals. According to International Business Times, the App Store receives over 1,000 app submissions every day. Studying your… Read more »

App Store Optimisation (ASO)-Tips and Tricks for 2021

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ASO

Building an application is one thing and making it popular is another. App Development requires a lot of money, time and effort, but those things go in vain if you do not have the audience to use your application.  There are more than 5 million apps available on the app store. You cannot expect that somebody… Read more »

Guide for a Successful App Launch

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A mobile software development company is always on an endless mission of app development. Starting from finding a garden-fresh concept to successful launch of a mobile app involves myriads of background activities. Still, when development is done, the work of mobile software development company is far from over. By M.Sohel A mobile app is normally successful… Read more »

7 Lessons ‘Planet of the Apps’ Taught Me About the Startup Pitch

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If you’re facing an upcoming startup pitch — be it on an escalator, elevator, or email — here’s a few tips to help you conquer the new By Amy VanHaren on August 21, 2017. Originally published on Startups.co – the world’s largest startup platform, helping over 1 million startup companies. More from Startups. As the founder of a… Read more »

How ASO can get you millions of installs

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ASO (App Store Optimization) is often perceived of as an art, rather than a science. Especially given the need to constantly fickle and A/B test your app’s marketing assets. But is it really worth spending the time? Well, one app owner claimed they got 6 million downloads from only focusing on ASO. The article entitled… Read more »

Top reasons why you need to have an app – and to spend to acquire users

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The debate on mobile app vs mobile web has raged for years. We thought we had put it to rest a couple of years ago, when statistics overwhelmingly favored apps. New research from Comscore not only confirms this trend, but also shows that app users are a much more captive audience. But the days of… Read more »

Search: The untapped goldmine for app developers?

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As an app developer it is already well-known that a placement in the top 25 is worth its weight in gold. However, chances are you paid almost (or more) than that weight in gold in ads to get there. New research however, confirms that users find apps through search more than half the time. So… Read more »

Top 6 Quality App User Acquisition Channels for 2014

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For any app publisher, acquiring new users is consistently an area of focus. For those publishers with larger budgets, trialing many different channels is of paramount importance. Medium and smaller size developers find that they need to be more creative and focused in their efforts but regardless of the size of the publisher, finding high… Read more »

App Store Optimization for Dummies

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By Satya Shetty This post is bare bones App Store Optimization (ASO) for beginners. I explain to a newbee App developer what ASO means and which app parameters to optimize. A developer’s mindset is typically something like this: “Develop an awesome app and put it in the app store. Users will love my app and… Read more »