Top reasons why you need to have an app – and to spend to acquire users

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The debate on mobile app vs mobile web has raged for years. We thought we had put it to rest a couple of years ago, when statistics overwhelmingly favored apps. New research from Comscore not only confirms this trend, but also shows that app users are a much more captive audience. But the days of… Read more »

Alternative App stores and gambling – match made in heaven?

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There is lots of excitement about the revenue generated from Pokemon Go.  Sure, $1,6m per day or $200m in revenue in a month is nothing to shrug away, not is an expected $36,9bn in total mobile games revenue expected for 2016. But that is peanuts compared to expected growth in mobile gambling revenues. How big… Read more »

Feel like donating your money to Facebook? Consider this first

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Facebook is the undisputed king of mobile app advertising. For the price of $3.40 per install on average, $2.9 billion is spent of marketing apps on Facebook. Few can argue the platforms strong ability to target users. But the price is steep. Does it pay off? It starts with your business model. Appsflyer claims that… Read more »

App Publishing Beyond The Great Chinese Firewall

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Services like CodeNgo are one way to get you a few steps ahead of your competition. You’ll maximize the numbers of eyeballs that potentially see and download your app. Something is still missing though in your worldwide equation. It’s time to give back to the community who likely made your iPhone or Android phone and… Read more »

The ins and outs of Alternative App Stores

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David Jones from Streethawk and Paul “The App Guy” Kemp are two very sharp minds in the mobile world. CodeNgo co-founder Chris Jones had a chat with both of them. The focus of course is about Alternative App Stores, and what alternative app stores can do for developers, but covers wide ranging topics from subscription… Read more »

Low cost and effective marketing strategies to improve your app business

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We have spoken with Puneet Yamparala, owner of the active & prominent App Entrepreneurs and Marketers Group on Facebook. We asked him to share tips and strategies on how developers can implement low cost but effective marketing strategies to improve their app businesses. What mistakes do you see most often by developers when it comes to… Read more »

Is the carrier app store making a comeback?

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News of a potential new app store from Verizon has caused at least what is called a marginal stir in the US wireless community. The tech press and analysts are not exactly believers though.  Why is this the case? Are mobile operators doomed to fail yet again? Perhaps there are driving forces simply requiring them… Read more »

Key learnings for the developer Rock Star

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The largest survey among app developers on the market, Vision Mobile’s Developer Economics, has just been published. With over 10.000 developers participating, the report contains key information for any developer trying to learn the business of app development. Read on to see why going for gold in the apps business is kind of like trying… Read more »

What the Internet Trends means for the mobile app developer

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It’s that time of year, when a barrage of free statistics come at you from Mary Meeker at Kleiner Perkins Caufield and Byers (KPCB). The Internet Trends report is undoubtedly one of the most influential reports out there – and hey, it’s hard to beat free.  But what does this all mean for you as… Read more »