Why Retention is Superior to Acquisition in the Mobile App Marketing World

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Today, the Apple App Store and the Google Play Store pack three million mobile apps. Consumers are spending 85 percent of their smartphone time in mobile apps, but only five of the daily mobile user’s apps experience heavy use. What gives? by Sophorn Chhay Failed retention, mostly, is responsible for the split dichotomy of app use…. Read more »

Heroes of coding unite! Contribute to the biggest Developer Economics Report

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We’re proud to be supporting the new developer survey run by our friends at VisionMobile! This is the 11th developer survey and it’s entitled Developer Tools Benchmarking – as you can understand, the focus is on developer tools. The survey features questions on topics like programming languages, platforms, app categories, tool categories, revenue models, IoT… Read more »

Relying on the app store will kill your business

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The Verge recently posted a fascinating article on the fate of the app developer Pixite.  The story recounts what many developers are already seeing:  Relying on the App Store or Google Play for continued success simply will not fly. You could end up spending a fortune in just discoverability, and should you be so lucky… Read more »

Why your next app should have something to do with cricket

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India is a big country. Very big. But did you know that they are now approaching the level of internet penetration that led to things exploding in the US and China? With 232 million internet users, it is the 3rd largest online market, and adds over 60 million users per year. And of course the… Read more »

Got a niche app? Then go niche on your marketing

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Do you have an app that targets a specific consumer segment? Then you should make sure your app gets distributed on app stores that target this segment!  It’s easier than you think. Today smartphones are a commodity, and many handset manufacturers have realized that launching their device with bundled content offerings matched to their consumer… Read more »

Understanding the non Google Play eco system

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Today we spoke with George Christopoulos, founder of the SlideME app store. We asked him to share tips and strategies on how developers can can better understand the Android ecosystem outside of Google Play. 1. How should developers see the Android Open Source Project (AOSP) and how should it impact their development and marketing strategies?… Read more »

How the EU will change your app business in 2015

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Starting in January 2015, a fundamental shift will happen in the EU affecting all app developers. If you are doing business in the EU (as defined by an end user in the EU downloading your app), you will have to start paying VAT (value added tax, or sales tax, GST, whatever you may call it)… Read more »

3 key principles when making games for kids (and profiting)

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Making apps for kids can be incredibly lucrative. In the US alone, kids generated $2 billion of games revenue last year (we are assuming generated = harassing their parents to pay).  A staggering 83% of kids aged 6-13 say the use/download apps, and they use apps an average of 24.5 times per day on their… Read more »

Low cost and effective marketing strategies to improve your app business

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We have spoken with Puneet Yamparala, owner of the active & prominent App Entrepreneurs and Marketers Group on Facebook. We asked him to share tips and strategies on how developers can implement low cost but effective marketing strategies to improve their app businesses. What mistakes do you see most often by developers when it comes to… Read more »