How ASO can get you millions of installs

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ASO (App Store Optimization) is often perceived of as an art, rather than a science. Especially given the need to constantly fickle and A/B test your app’s marketing assets. But is it really worth spending the time? Well, one app owner claimed they got 6 million downloads from only focusing on ASO. The article entitled… Read more »

2017’s Top Mobile App Marketing Tips That Assure Success

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Over the last couple of years, the mobile app industry has created a buzz in the market, giving a lot of opportunities to businesses worldwide. With the inception of mobile apps in the online market, various online shoppers depend on mobile to alter their different interests as well as tasks. Apart from their laptops, they… Read more »

The battle of the icons: Should you worry about being on the phone screen?

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According to Comscore, 7 out of 10 smartphone users keep their most used apps on their home screen. Increasingly it is becoming more common for users to create folders of apps to stick them in. The primary reason for users moving the app to the home screen is because the app is used often.  The… Read more »

Top reasons why you need to have an app – and to spend to acquire users

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The debate on mobile app vs mobile web has raged for years. We thought we had put it to rest a couple of years ago, when statistics overwhelmingly favored apps. New research from Comscore not only confirms this trend, but also shows that app users are a much more captive audience. But the days of… Read more »

Why Retention is Superior to Acquisition in the Mobile App Marketing World

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Today, the Apple App Store and the Google Play Store pack three million mobile apps. Consumers are spending 85 percent of their smartphone time in mobile apps, but only five of the daily mobile user’s apps experience heavy use. What gives? by Sophorn Chhay Failed retention, mostly, is responsible for the split dichotomy of app use…. Read more »

Heroes of coding unite! Contribute to the biggest Developer Economics Report

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We’re proud to be supporting the new developer survey run by our friends at VisionMobile! This is the 11th developer survey and it’s entitled Developer Tools Benchmarking – as you can understand, the focus is on developer tools. The survey features questions on topics like programming languages, platforms, app categories, tool categories, revenue models, IoT… Read more »

Relying on the app store will kill your business

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The Verge recently posted a fascinating article on the fate of the app developer Pixite.  The story recounts what many developers are already seeing:  Relying on the App Store or Google Play for continued success simply will not fly. You could end up spending a fortune in just discoverability, and should you be so lucky… Read more »

Why your next app should have something to do with cricket

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India is a big country. Very big. But did you know that they are now approaching the level of internet penetration that led to things exploding in the US and China? With 232 million internet users, it is the 3rd largest online market, and adds over 60 million users per year. And of course the… Read more »

Got a niche app? Then go niche on your marketing

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Do you have an app that targets a specific consumer segment? Then you should make sure your app gets distributed on app stores that target this segment!  It’s easier than you think. Today smartphones are a commodity, and many handset manufacturers have realized that launching their device with bundled content offerings matched to their consumer… Read more »