The Problem with Localizing Apps

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App localization became one of the hot topics in 2013 for app publishers. Seemingly every couple of weeks another article or blog post came out touting the benefits of localization on app downloads. Combined with an increasing need to globalize distribution, being an app developer suddenly means you are a global business. New companies, like… Read more »

App Marketing In 2013: Five Things To Know

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Have you created the Next Big Thing in the app world – and now you’re wondering what to do to get people to use it? Whether you’re about to take the Apple App Store or the Android Market by storm, these tips should help get you started. One note before we start: Overall, you want… Read more »

When words are not enough

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For both iOS and Android developers today, getting your app discovered is often a bigger challenge than creating the application. With so much competition in the app stores and very limited time to make an impression on potential downloaders, doing everything possible to standout on the app store “shelves” is a perquisite for success.  Given… Read more »

App Store Distribution Growing in Importance

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The dominance of the iTunes store and Google Play continues to maintain a strong hold on the attention of most developers but we’re seeing the smart developers and publishers begin to look beyond these 2 marketplaces to drive incremental downloads for their applications. A recent whitepaper by mobile research specialists Research2Guidance titled “Smartphone App Market… Read more »

3 Alternate Android app stores you should be in but aren’t

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Everyone who develops for Android knows about the Google Play store. Slightly more sophisticated publishers go beyond Google Play and feature in the Amazon Appstore, Samsung Apps or possibly even Getjar. In report after report the number one thing developers look for when choosing a platform is reach. Naturally this also extends to the app… Read more »

Developers dilemma: Moving from product to marketing

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How many downloads are needed in order to stay in the top 50 in the Apple App Store or Google Play? 25.000 per day according to Vision Mobile‘s Mobile Megatrends 2012 report.   They make the point that apps need to move from product innovation to marketing innovation, and that apps are as mature as… Read more »