State of Developer Nation: Where are the women?

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Vision Mobile’s latest State of the Developer Nation paints a grim picture for female developers, with less than 10% of developers in the survey were women. So are mobile app developers like what Silicon Valley has often been criticized for? A frat like club for boys, mostly fresh out of college, that seem to want to… Read more »

The return of Microsoft as a mobile force?

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Windows Mobile has in large part been heralded as a pretty good and sleek operating system. Consumers however, have not caught on at all, and Microsoft’s market share in the mobile OS market has been minimal. With Windows 10 and some strategic moves, it could mean the return to mobile relevance for Microsoft for a… Read more »

Mobile games development: The key to survival

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Games development can be fun. But fun does not pay the bills, if you intend to live as a games developer. The economic viability of being a games developer is constantly being questioned, and with millions of apps now available, should you be getting to mobile games development at all? First comes the notion that… Read more »

How the EU will change your app business in 2015

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Starting in January 2015, a fundamental shift will happen in the EU affecting all app developers. If you are doing business in the EU (as defined by an end user in the EU downloading your app), you will have to start paying VAT (value added tax, or sales tax, GST, whatever you may call it)… Read more »

Search: The untapped goldmine for app developers?

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As an app developer it is already well-known that a placement in the top 25 is worth its weight in gold. However, chances are you paid almost (or more) than that weight in gold in ads to get there. New research however, confirms that users find apps through search more than half the time. So… Read more »

Low cost and effective marketing strategies to improve your app business

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We have spoken with Puneet Yamparala, owner of the active & prominent App Entrepreneurs and Marketers Group on Facebook. We asked him to share tips and strategies on how developers can implement low cost but effective marketing strategies to improve their app businesses. What mistakes do you see most often by developers when it comes to… Read more »

Key learnings for the developer Rock Star

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The largest survey among app developers on the market, Vision Mobile’s Developer Economics, has just been published. With over 10.000 developers participating, the report contains key information for any developer trying to learn the business of app development. Read on to see why going for gold in the apps business is kind of like trying… Read more »

A User-First Monetization Mindset

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Monetizing your app through mobile advertising doesn’t have to mean cluttering your app with dizzying messages or disturbing your users with unwanted distractions. A good monetization strategy puts the user first, and takes into account the user’s app usage journey to determine which ad formats to use and where to place them within the app… Read more »

What the Internet Trends means for the mobile app developer

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It’s that time of year, when a barrage of free statistics come at you from Mary Meeker at Kleiner Perkins Caufield and Byers (KPCB). The Internet Trends report is undoubtedly one of the most influential reports out there – and hey, it’s hard to beat free.  But what does this all mean for you as… Read more »