App Store Optimization for Dummies

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By Satya Shetty This post is bare bones App Store Optimization (ASO) for beginners. I explain to a newbee App developer what ASO means and which app parameters to optimize. A developer’s mindset is typically something like this: “Develop an awesome app and put it in the app store. Users will love my app and… Read more »

How To Choose Programming Language For Apps

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by Mark Harper Creating apps is really fun and simple these days. It is quite a nice idea to think that a simple app you develop in your own home could help you become a big brand name in the app market. There are many things to think about when developing an app and choosing… Read more »

Will the death of PSMS bring on the dawn of direct billing?

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Success in in-app payments require a great deal of things coming together. First, your app has to be compelling and the item the user purchases has to be priced right and provide a value to the user.  Then the payment experience needs to be seamless. In the now over a decade long history of mobile… Read more »

In-app Merchandising : A new monetization tool

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by Matthieu Saint-Denis Even if F2P business models have existed since 2002 on mobile – and I was lucky enough to belong to the company that pioneered it on Java – we have to acknowledge that it’s only been widely adopted by developers in the last 3 years, when Apple brought in-app purchases. Since then,… Read more »

5 Great Resources For Aspiring Mobile App Developers

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There’s no use in denying the fact that we’ve seen an astounding increase in mobile web usage since the debut of the smartphone. As of August 2013, 17.4% of web traffic is mobile in nature. As a result, there’s been an understandable surge in interest in mobile website and app development. For the uninitiated, mobile… Read more »

App Marketing In 2013: Five Things To Know

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Have you created the Next Big Thing in the app world – and now you’re wondering what to do to get people to use it? Whether you’re about to take the Apple App Store or the Android Market by storm, these tips should help get you started. One note before we start: Overall, you want… Read more »

When words are not enough

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For both iOS and Android developers today, getting your app discovered is often a bigger challenge than creating the application. With so much competition in the app stores and very limited time to make an impression on potential downloaders, doing everything possible to standout on the app store “shelves” is a perquisite for success.  Given… Read more »

The Virtues of In-App Purchasing

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by Lotaris In-app purchasing is set to become the dominant source of revenue for apps, ahead of revenue for paid-for apps and advertising, according to a new report by Gartner. The report predicts that in-app purchasing will increase from $4.5 billion (17.2% of all app revenue) in 2013 to $36.8 billion (48.2%) by 2017. Distimo’s research… Read more »

Business, Localization & Distribution: Three Things To Consider When Going Mobile In Vietnam

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As one of the fastest growing economies in the world for the last two decades and a population of 90 million, Vietnam is seen as one of the most promising places for investors and entrepreneurs alike. With almost 70% of the country´s population aging between 15 and 64, the country has up to 60 million potential clients… Read more »

The Future of Alternate App Stores

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Ever since the $1.9 billion purchase of 91.com in July by Baidu, many people who hadn’t paid much attention to app stores outside of iTunes and Google Play have all of a sudden taken notice. Since the health of the alternate app store ecosystem is an area near and dear to us, we felt it… Read more »