Top 6 Quality App User Acquisition Channels for 2014

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For any app publisher, acquiring new users is consistently an area of focus. For those publishers with larger budgets, trialing many different channels is of paramount importance. Medium and smaller size developers find that they need to be more creative and focused in their efforts but regardless of the size of the publisher, finding high… Read more »

Android Appstore Market Overview

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There are more than 30 different app stores for Android; for some of them statistics are available and for some of them they are not. We have collected almost all available information and have tried to answer the question: Does it make sense to spent time submitting my app to alternative Android appstores?

Are you below the (app) poverty line?

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Now that the new Developer Economics survey is coming to a close (make sure you participate by clicking the link at the bottom of the article!), it is a good time to reflect on some of the key messages from the previous survey. Developer Economics 6th edition was the largest ever research conducted on the… Read more »

Why Alternative App Stores Matter

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Let’s face it, your app is probably a commodity. As noted by Wikipedia, “a commodity has full or partial fungibility; that is, the market treats its instances as equivalent or nearly so with no regard to who produced them.” In basic English it means that your product can be easily replaced in part or completely by… Read more »

3 Reasons Nokia X is good for Developers

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When Nokia announced in Barcelona at Mobile World Congress that they were building a phone using the Android OS, it took a lot of people by surprise. Having previously chosen the Windows Phone OS as its platform choice, it was a curious choice to pursue and Android device as the “commoditization risk” had previously been… Read more »

Trigger Campaigns Drive Habit-Forming App Experiences

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by David Jones Developing an App is an exciting process. You design it, code it, and submit it. Now it’s sitting in the a few app stores gathering downloads, getting featured… but do you have a leaky bucket? Are you losing the users you’ve just acquired? The BAD NEWS for Apps is that 80-90% are… Read more »

The Problem with Localizing Apps

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App localization became one of the hot topics in 2013 for app publishers. Seemingly every couple of weeks another article or blog post came out touting the benefits of localization on app downloads. Combined with an increasing need to globalize distribution, being an app developer suddenly means you are a global business. New companies, like… Read more »

App Store Optimization for Dummies

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By Satya Shetty This post is bare bones App Store Optimization (ASO) for beginners. I explain to a newbee App developer what ASO means and which app parameters to optimize. A developer’s mindset is typically something like this: “Develop an awesome app and put it in the app store. Users will love my app and… Read more »

How To Choose Programming Language For Apps

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by Mark Harper Creating apps is really fun and simple these days. It is quite a nice idea to think that a simple app you develop in your own home could help you become a big brand name in the app market. There are many things to think about when developing an app and choosing… Read more »

Will the death of PSMS bring on the dawn of direct billing?

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Success in in-app payments require a great deal of things coming together. First, your app has to be compelling and the item the user purchases has to be priced right and provide a value to the user.  Then the payment experience needs to be seamless. In the now over a decade long history of mobile… Read more »