Feel like donating your money to Facebook? Consider this first

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Facebook is the undisputed king of mobile app advertising. For the price of $3.40 per install on average, $2.9 billion is spent of marketing apps on Facebook. Few can argue the platforms strong ability to target users. But the price is steep. Does it pay off? It starts with your business model. Appsflyer claims that… Read more »

Everything you need to know before you purchase a VR headset

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Only a few years ago, game makers were still haunted by the grim specter of Nintendo’s massive failure, the Virtual Boy. But in 2012, the launch of the Oculus Rift Kickstarter threw the development of games into a frenzy—every major tech company scrambled to build their own VR headset in order to stomp out the… Read more »

Why Retention is Superior to Acquisition in the Mobile App Marketing World

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Today, the Apple App Store and the Google Play Store pack three million mobile apps. Consumers are spending 85 percent of their smartphone time in mobile apps, but only five of the daily mobile user’s apps experience heavy use. What gives? by Sophorn Chhay Failed retention, mostly, is responsible for the split dichotomy of app use…. Read more »

Heroes of coding unite! Contribute to the biggest Developer Economics Report

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We’re proud to be supporting the new developer survey run by our friends at VisionMobile! This is the 11th developer survey and it’s entitled Developer Tools Benchmarking – as you can understand, the focus is on developer tools. The survey features questions on topics like programming languages, platforms, app categories, tool categories, revenue models, IoT… Read more »

Relying on the app store will kill your business

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The Verge recently posted a fascinating article on the fate of the app developer Pixite.  The story recounts what many developers are already seeing:  Relying on the App Store or Google Play for continued success simply will not fly. You could end up spending a fortune in just discoverability, and should you be so lucky… Read more »

How Deep Links in your Apps Help SEO

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As an app developer, sitting firmly atop the rankings on the first page of Google may be enough to secure a sizable amount of page views. Be it so, it’s no longer the crowning achievement in determining the number of downloads or installs your app has. There’s a more effective method for that now, and… Read more »

Google hijacking app search for Google Play – Final nail in antitrust coffin?

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Google just announced that they will now test including direct downloads of apps from Google’s search app thereby bypassing the need to go to Google Play. Many stories have been written about how Google is facing antitrust issues due to their anti-competitive behavior around Google Play services. It’s not hard to see how enabling direct… Read more »

Challenges an App Developer Will Meet as a Business Owner

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Smartphones or mobiles are increasingly becoming the primary devices for business use. They are here to stay, and their usage is increasing. It is estimated that the enterprise level mobile usage is likely to grow above 40% by 2018. Firms and enterprises have tested the success of mobile technology and are spending loftily on the… Read more »

Ways to retain app customers

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Did you know, as per the report by Localytics, there has been a drop in app retention from 39% in 2014 to 34% in 2015? Though, there are many factors that are playing a role in this drop; increasing number of apps is one of the reasons. Your customer has alternatives to your product and… Read more »