How ASO can get you millions of installs

ASO (App Store Optimization) is often perceived of as an art, rather than a science. Especially given the need to constantly fickle and A/B test your app’s marketing assets. But is it really worth spending the time? Well, one app owner claimed they got 6 million downloads from only focusing on ASO. The article entitled… Read more »

Google’s progressive onboarding

We sometimes hear developers or product managers say – “tips” are a sign your UI has failed. But Google, with the biggest B2C interactive audience (if you include search) globally, use tips and modals very creatively. by David Jones, Founder and CEO of – codeless on-boarding You would think that Google have: Some of the best… Read more »

App downloads and revenue set to nearly double in 4 years

AppAnnie recently released their market forecast report. Revenue from mobile apps are expected to exceed $139 bn in 2021. That is a staggering amount, and is more than 3 times as large as the total annual revenue generated from global music sales last year. So what does that mean for app developers? There is no… Read more »

2017’s Top Mobile App Marketing Tips That Assure Success

Over the last couple of years, the mobile app industry has created a buzz in the market, giving a lot of opportunities to businesses worldwide. With the inception of mobile apps in the online market, various online shoppers depend on mobile to alter their different interests as well as tasks. Apart from their laptops, they… Read more »

A Look At Some Of The Best Mobile Slots Apps Of 2016

Mobile gaming is growing massively, and with this huge growth in demand, many casinos and slots are turning to mobile devices to broaden their audience. Mobile games are fast-paced and instant, and developers are beginning to take advantage of this by releasing new mobile-compatible games on a regular basis. Here, we’re taking a look at… Read more »

Will Similar Apps Follow Minecraft’s Footsteps?

Since Minecraft was released in 2009, it has grown to become massively popular amongst both children and adults. The game allows its players to build and explore a world at their leisure, while constantly building and bringing their imagination to life in the form of cube structures. Minecraft has been dubbed as one of the… Read more »

Where should you focus in 2017? Try India

As the year starts and you are wondering where you should be focusing your app marketing efforts, perhaps it’s time to give India a long and hard look. India is certainly becoming a country where the art of app development is exploding, and searches for app development courses has grown 200% per year since 2014 and… Read more »

Where are your car keys? There’s an app for that

Car keys can be the bane of our existence, especially if you’re the type of person that constantly loses things. It seems almost impossible to keep track of them sometimes. Car keys are expensive because of the modern technology that’s used to make them. At a dealer ship you could be paying more than $100… Read more »

What are some must have apps to enhance your driving experience?

You should never use your phone while you’re driving, but that doesn’t mean that you can’t use your phone to help with your driving. There are lots of great apps out there that can help you overcome all of the struggles that come from being a car owner, including keeping track of your car, improving… Read more »