Top 6 Quality App User Acquisition Channels for 2014

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For any app publisher, acquiring new users is consistently an area of focus. For those publishers with larger budgets, trialing many different channels is of paramount importance. Medium and smaller size developers find that they need to be more creative and focused in their efforts but regardless of the size of the publisher, finding high… Read more »

Why Alternative App Stores Matter

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Let’s face it, your app is probably a commodity. As noted by Wikipedia, “a commodity has full or partial fungibility; that is, the market treats its instances as equivalent or nearly so with no regard to who produced them.” In basic English it means that your product can be easily replaced in part or completely by… Read more »

3 Reasons Nokia X is good for Developers

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When Nokia announced in Barcelona at Mobile World Congress that they were building a phone using the Android OS, it took a lot of people by surprise. Having previously chosen the Windows Phone OS as its platform choice, it was a curious choice to pursue and Android device as the “commoditization risk” had previously been… Read more »

App Store Optimization for Dummies

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By Satya Shetty This post is bare bones App Store Optimization (ASO) for beginners. I explain to a newbee App developer what ASO means and which app parameters to optimize. A developer’s mindset is typically something like this: “Develop an awesome app and put it in the app store. Users will love my app and… Read more »

When words are not enough

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For both iOS and Android developers today, getting your app discovered is often a bigger challenge than creating the application. With so much competition in the app stores and very limited time to make an impression on potential downloaders, doing everything possible to standout on the app store “shelves” is a perquisite for success.  Given… Read more »

The Future of Alternate App Stores

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Ever since the $1.9 billion purchase of 91.com in July by Baidu, many people who hadn’t paid much attention to app stores outside of iTunes and Google Play have all of a sudden taken notice. Since the health of the alternate app store ecosystem is an area near and dear to us, we felt it… Read more »

What Makes Google Maps a Must Have Android App

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Google announced a newer version of the Google Maps for Android phones to be available on the Google Play store soon. There is no better way to find your way around the world than with the help of the search giant, recognized all around it. Go straight ahead and see how this app is empowering… Read more »

App Store Distribution Growing in Importance

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The dominance of the iTunes store and Google Play continues to maintain a strong hold on the attention of most developers but we’re seeing the smart developers and publishers begin to look beyond these 2 marketplaces to drive incremental downloads for their applications. A recent whitepaper by mobile research specialists Research2Guidance titled “Smartphone App Market… Read more »

App Store Optimization for Google Play

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With more than 750k apps available in the Google Play store, the big boys from Mountain View have come even with Apple in terms of the total number of mobile applications. Developers now face the same issue with discoverability as in the Apple App Store: limited features by the editors, competitive categories and keyword exploitation…. Read more »