How to Write App Descriptions That Sell: 7 Tips for 2020

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Whether you are a publisher or an app developer yourself, generating revenue is an important part of ensuring the longevity and quality of your post-launch support and development. However, with so many smartphone apps published every day, standing out from the crowd can be quite a challenge. According to Tech Jury, 87% of smartphone users… Read more »

Why alternative app stores are still relevant

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Over the past few years, Android has become the most popular mobile operating system in the world and Google Play store is the most popular go-to place for users when finding an app. As a developer, often the most difficult questions after finishing an excellent app are: How am I going to earn money from… Read more »

Top reasons why you need to have an app – and to spend to acquire users

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The debate on mobile app vs mobile web has raged for years. We thought we had put it to rest a couple of years ago, when statistics overwhelmingly favored apps. New research from Comscore not only confirms this trend, but also shows that app users are a much more captive audience. But the days of… Read more »

Relying on the app store will kill your business

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The Verge recently posted a fascinating article on the fate of the app developer Pixite.  The story recounts what many developers are already seeing:  Relying on the App Store or Google Play for continued success simply will not fly. You could end up spending a fortune in just discoverability, and should you be so lucky… Read more »

Latin America and apps – opportunities are knocking

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Arturo Galván, CEO of Naranya – a Mexico based mobile internet specialist, points out in a recent article in gamesindustry.biz that “The Latin American mobile market is huge. It’s half of the size of the Chinese market – both are a massive opportunity.”  Thanks to smartphones, the population is rapidly coming online and becoming an attractive… Read more »

Got a niche app? Then go niche on your marketing

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Do you have an app that targets a specific consumer segment? Then you should make sure your app gets distributed on app stores that target this segment!  It’s easier than you think. Today smartphones are a commodity, and many handset manufacturers have realized that launching their device with bundled content offerings matched to their consumer… Read more »

The ins and outs of Alternative App Stores

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David Jones from Streethawk and Paul “The App Guy” Kemp are two very sharp minds in the mobile world. CodeNgo co-founder Chris Jones had a chat with both of them. The focus of course is about Alternative App Stores, and what alternative app stores can do for developers, but covers wide ranging topics from subscription… Read more »

Search: The untapped goldmine for app developers?

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As an app developer it is already well-known that a placement in the top 25 is worth its weight in gold. However, chances are you paid almost (or more) than that weight in gold in ads to get there. New research however, confirms that users find apps through search more than half the time. So… Read more »

Get two thousand downloads for less than $50

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How can you get over two thousand downloads in 2-3 days with a budget of less than $50?  Does it sound too good to be true? Well, it does involve some work, but it may be closer in reach than you think. Puneet Yamparala has put together a great how to kit for achieving this through… Read more »