UX – our User Experience, is the key for successful mobile app development.
Guest post by eTatvaSoft
What UX is
User Experience the interactions of a user on a product. Simply put, UX is the overall feel a user gets when interacting with a website. Mobile UX is integral since mobile devices are a growing technology that’s being used more and more all over the world.
Mobiles are readily available, fast, and easy than conventional desktops and laptops. If you own business, regardless of its size, having a mobile app for your brand provides you a competitive edge. Therefore, you should make sure that the UX is seamless, smooth, and engaging to keep users stay on your website and eventually make a purchase.
Designing the UX
Have you checked out your web analytics lately? These days, a considerable portion, perhaps even more than half of the users are coming to your website through mobile devices. Regardless if you’re concentrating your mobile efforts on an app or website, you must ensure that the design makes a user experience that shines for every one of the mobile users. Mobile app development has come a long way, building apps with designs that truly shine.
Usually, the difference between a good application and a bad one is the UX quality. A great User Experience is what separates a successful app from an unsuccessful one. These days, users expect a lot from an application, like for instance fast loading, ease of use, and delight during their interaction with the app.
For a successful app, you should take into account the UX, to not only be a minor aspect of the design but also as an integral component of your product strategy. You need not begin from scratch to do it. There are many mobile app developers that could help you.
Make your UX Shine with these Design Tricks
To become the winner by outshining the competition, you should provide a practical mobile UX design. Keeping your target audience or mobile users in mind and keeping tabs of the design interaction could help shape your app’s function and design. The following are the most essential tricks to designing an app for a shiny UX.
Mobile users interact with devices differently than users of desktops. The UX should account for this. Furthermore, the design should take advantage of gestures to do specific actions. Users are delighted with a UX that uses intuitive and common controls.
Gestures could include:
- Tap and double tap
- Drag and drop
- Zoom in and out
While you’re thinking about touch interactions, don’t forget the haptics. Haptics are the subtle ‘bump’ from wearable devices or the vibration from your phone in your pocket. Haptic notifications are mechanical simulations of touch with the use of motion or vibration.
The trick to haptics is unobtrusive and subtle interactions. While users may be aware that there is a notification, others usually will not. The touch interface is getting more common nowadays and getting a positive response from users.
Today, if you hire a react developer then your partner react developer would tell you that old-school mega navigation menus are not doing you any favors, particularly with mobile. Users of mobiles have the shortest attention spans compared to any user groups. They want to open an app or website and find what they need immediately.
You should design navigation menus with few options. Check out your analytics to determine what the majority of users are looking for or what they navigate to first. Lesser options mean less screen space, enabling you to integrate more room for the design, which is ideal for readability and touch.
The majority of users are accustomed to the pop-up navigation pattern. However, make sure that if you are planning a slide-out or pop-up navigation menu, that there should be a visual and clear identifier for users.
People like the feeling that they’re talking and interacting with others. Fortunately for designers, such as those that provide mobile app development services, a touch of chatbots and AI could help make interactions so you need not be on standby for live chat sessions 24 hours a day.
Three ways of creating a conversational UX:
- use chatbots or messaging features to create instant user interactions. This could be a wonderful tool and help create customer loyalty as well.
- Write a copy all throughout the interface with a more personal touch. From long blocks of text to tiny microcopy, the text must have a personality. And it should be read in a way that people speak.
- Integrate a voice user interface to the design. Thanks to voice interfaces, Alexa and Siri are household names. Plus, voice commands would make your app or website more accessible.
Use forms properly and onboard well
Onboarding is critical to user loyalty, especially with an app. An onboarding experience that’s interactive help users learn how to make the most of the features, which include the UX. A fun option would help in turning them into loyal users too.
Keep the onboarding tutorial brief and make sure that frequently asked questions are included, or the help section so that users could go back to it if they have difficulty. Simplify mobile forms to boost conversions. Only ask for a little information, such as an email address.
When starting a relationship with web users, the email address is all you really need. If your app or websites requires a login, stick to the email address and password. Design the forms in such a way that filling in boxes are easy.
Consider ditching auto-complete functions to minimize the chances of mistyping email addresses. You can use a social login form to streamline the process even more. Users are familiar with this process and it’s easy for them, and less likely for errors on your part.
Animation is key
Today, there seems to be more animated elements on almost every website. Indeed, the animation could bring a design to life. Animated elements are very engaging due to the fact that they easily grab the attention of users, and could help show them how to interact with a design better.
For transitions and navigation: the use of animation help users move between different content, establish a visual hierarchy between elements, and show state change.
For system status: use animation for showing the status of loading, to refresh content and notifications.
For visual feedback; animation could show acknowledgment of an action, or help in visualizing the action’s result.
One of the most critical things you should take into account when building an app or website for your eCommerce business is the mobile user experience. Furthermore, mobile users must continue to change all the time to keep up with evolving technologies and trends. Make your interface easy to use and takes advantage of the modern features and technology to build something that users would want to engage with again and again.
Furthermore, mobile UX directly influences conversion and traffic. As mobile users continue to change to keep up with the times, the design of a mobile app should be modified appropriately to bring popularity and better traffic. A modern-tech adaptable, and user-friendly interface could influence users to engage with your app all over again because it provides them with an immersive user experience.Share this article on