With thousands of apps out there, it’s not always easy to discern which are the most useful. Here we give a run down of the top eight apps for digital marketers to save you the trouble. These apps will aid any digital marketer aiming to improve the quality of their campaigns and communications, but technology can’t do it alone. If you want to improve your digital marketing, you can always benefit from the expertise of experienced digital marketing gurus like http://www.ben-austin.co.uk.
One of the longest-running apps, founded back in 2008, Hootsuite will be familiar to any seasoned digital marketer. The social media monitoring and posting service has multiple functionalities enabling marketers to post simultaneously across more than one account, with a handy scheduling feature – perfect for long running digital marketing campaigns. Users can also check their accounts’ mentions and direct messages. The app is free, available on both iOS and Android, and the web package comes in different tiers to suit any budget.
Perch allows marketers to check social mentions of their company – and their competitors. Allowing you to follow different companies, the app creates a news feed of constant updates and mentions across multiple social platforms, including Twitter, Instagram, Yelp, Foursquare and Google+, and sends you alerts when someone gives you a mention. Some reviewers have noticed that the app has a local focus, so Perch particularly is perfect for small businesses – and it also suits small budgets, as it’s free on iOS and Android.
On the surface, Nimble might not seem directly related to digital marketing, but there’s more to the industry than creating and running successful campaigns. You also need to cultivate a thriving social network of marketing contacts, and this is where Nimble comes in. It helps professions build their digital relationships and provides a unified place for contacts, their profiles and information, and all your conversations with them. As with Perch, Nimble is free on iOS and Android.
Another communications-based app, Redbooth is a project management app that allows you to chat with team members about your latest marketing campaigns, as well as offering productive and organizational functions – it allows you to sort your tasks based on due date, for example. This handy app should be in any digital marketer’s back pocket to help you stay on track of your jobs.
5. Google AdWords
Currently free on Android, with an iOS release sure to follow soon, the Google AdWords app offers digital marketers one of the most precious commodities today: data. You get an app packed with real time alerts and campaign stats for you to monitor your performance, and you can update budgets or bids as you go.
Buzzsumo is perfect for marketing campaigns you’re already running, as it allows you to see which content is most shared across various social networks, including Facebook, Twitter, Google+, Pinterest and LinkedIn. You can run detailed analysis reports to see which platforms encouraged most consumer engagement, and then integrate the results of this research into future campaigns.
You can also find influencers for particular topics and see which content they react to and share, which gives you potential for offering free products in exchange for reviews. Not only that, you can track your competitors and see when they publish new content, so you’re always keeping an eye on the competition. Access to Buzzsumo starts at $79/month for small companies and individuals.
HubSpot is a free app on Android and iOS – though access to the service can be a little pricey with a subscription costing over $200 a month, you can upgrade as your company grows. A management and analytics service, HubSpot gives you the platform to boost customer relationship management, marketing and sales.
8. Google Analytics
Almost so obvious it goes without saying, any run down of apps for digital marketers would be incomplete without mentioning Google Analytics. Tracking basic information has never been more simple – Google Analytics offers you a mine of information like visitor numbers, website conversions and more advanced data features that are invaluable to any digital marketer.