The Mobile App Minute has a fascinating segment on the Road Riot mobile game from Tango. By simply doing some A/B testing on the app icon, Tango had huge results in driving more app downloads. Learn what changing your app icon can mean to you, and how to go about doing it.
Some insights from the video:
* With small change in visuals and creative in their ad for the game, click through rates went up 90%, installs up 27%
* Changing the icon from a blue car to a red car not only increased installs by 24% but increased engagement by 25%
Watch more fascinating info in the video. Well worth your time:
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