|As you already know, we launched a new Pay Per Download tool back in July, where we overhauled the old PPD infrastructure into a better platform, giving us an opportunity to start building out new features to help you easily manage your PPD campaigns on Download.com. For the past couple of months, the PPD performance report was viewable in two places: under the My Reports tab as a Pay-Per-Download Performance report, and within the new PPD tool under Reports. But going forward, the PPD performance report will only be available within the PPD tool. Not to worry, you still have access to all the same data as before, but this will minimize any confusion and organize all of your campaign data into one place.
For those of you, who are not familiar with the PPD program on Download.com, PPD is a monthly performance-based program that allows you to bid for the top five “sponsored” listings within your category. With the minimum bid starting at just $0.15 CPD and $250 Spend Cap, you have full control over how much you want to spend and only pay for Certified Downloads from unique users. Keep in mind that this is a competitive bidding program, so the higher your CPD and Spend Cap, the better chance you will have in winning the top placements. Promotion begins on the first of the month and ends on either the last day of the month, or when the spend cap is reached, whichever comes first.
To get started, log into Upload.com, go to My Products page, and click on PPD under your product name. The bidding window for November is now open and closes at noon PT on October 29, 2013. If you have any questions or need any help, feel free to reach out to us at anytime.