Top 5 mobile marketing trends so far this year

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Top 5 Mobile marketing trends

With the number of people choosing to shop through their phones rather than in-store, the number of smartphone users is growing by the day.  In fact, more than 275 million Americans own a smartphone, of which 79% have made a purchase online using their mobile device. If you see mobile marketing as a great opportunity… Read more »

App Annie: Mobile app demand surging, gaming revenue set to surpass $120B

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App Annie State of Mobile 2021

Research Study from App Annie exposes the level of a rise in need for mobile apps, driven predominately by video gaming. by Liz Rustia Mobile video game profits is anticipated to increase 20 percent this year to go beyond $120 billion. A year into a pandemic, it is of little surprise to hear that intake… Read more »

7 Lessons ‘Planet of the Apps’ Taught Me About the Startup Pitch

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If you’re facing an upcoming startup pitch — be it on an escalator, elevator, or email — here’s a few tips to help you conquer the new By Amy VanHaren on August 21, 2017. Originally published on Startups.co – the world’s largest startup platform, helping over 1 million startup companies. More from Startups. As the founder of a… Read more »

Google’s progressive onboarding

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We sometimes hear developers or product managers say – “tips” are a sign your UI has failed. But Google, with the biggest B2C interactive audience (if you include search) globally, use tips and modals very creatively. by David Jones, Founder and CEO of Pointzi.com – codeless on-boarding You would think that Google have: Some of the best… Read more »

How Deep Links in your Apps Help SEO

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As an app developer, sitting firmly atop the rankings on the first page of Google may be enough to secure a sizable amount of page views. Be it so, it’s no longer the crowning achievement in determining the number of downloads or installs your app has. There’s a more effective method for that now, and… Read more »

Amazon wants every developer to be like Rovio

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With over 1 billion downloads across web and mobile, Angry Birds is no doubt as big as they get.  But what is also fairly well known is Rovio’s ability to merchandise the brand very quickly.  Now Amazon is out to help developers do the same, with ‘merch’ by Amazon. Amazon is not first on merchandising… Read more »

TV or not TV

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The folks at The App Entrepreneur posed an interesting article about whether apps for your TV will be growth area in the future.  TAE is somewhat skeptic, pointing to OS challenges and the like. They also argue that the format may not be great for apps: TV apps that would probably work would be gaming… Read more »