Why mobile apps are important for your business

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Nowadays, it’s common that everyone uses smartphones for their day to day activity. The significance and influence of mobile phones in our daily life and activities can’t be denied. Mobile phones have transformed from an ordinary communication device to a major point of attention for individuals and business alike due to their characteristic features. All… Read more »

How ASO can get you millions of installs

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ASO (App Store Optimization) is often perceived of as an art, rather than a science. Especially given the need to constantly fickle and A/B test your app’s marketing assets. But is it really worth spending the time? Well, one app owner claimed they got 6 million downloads from only focusing on ASO. The article entitled… Read more »

The battle of the icons: Should you worry about being on the phone screen?

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According to Comscore, 7 out of 10 smartphone users keep their most used apps on their home screen. Increasingly it is becoming more common for users to create folders of apps to stick them in. The primary reason for users moving the app to the home screen is because the app is used often.  The… Read more »

Minor adjustments to your app creative = huge increase in downloads

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The Mobile App Minute has a fascinating segment on the Road Riot mobile game from Tango. By simply doing some A/B testing on the app icon, Tango had huge results in driving more app downloads. Learn what changing your app icon can mean to you, and how to go about doing it. Some insights from the… Read more »

BlackBerry updates features and search

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A number of things have happened on the BlackBerry app world lately. These are excerpts from BlackBerry announcements: Changes of note include: Feature image per platform: Submit a feature image that is specific to each platform App icon per platform: Submit an icon image that is specific to each platform Ratings and reviews per platform:… Read more »