Productivity Apps Revolution: Softonics Reports a Significant Uptick in Downloads

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Productivity apps have become a cornerstone in our tech-dominated lives. With the surge in remote work and a growing emphasis on efficiency, individuals and businesses are increasingly relying on digital solutions to streamline their workflows. Softonics, a prominent software and app discovery platform, reports a significant uptick in productivity app downloads, signaling a noteworthy shift… Read more »

The battle of the icons: Should you worry about being on the phone screen?

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According to Comscore, 7 out of 10 smartphone users keep their most used apps on their home screen. Increasingly it is becoming more common for users to create folders of apps to stick them in. The primary reason for users moving the app to the home screen is because the app is used often.  The… Read more »

Top reasons why you need to have an app – and to spend to acquire users

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The debate on mobile app vs mobile web has raged for years. We thought we had put it to rest a couple of years ago, when statistics overwhelmingly favored apps. New research from Comscore not only confirms this trend, but also shows that app users are a much more captive audience. But the days of… Read more »

Tips from BlackBerry on optimizing app discovery

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From BlackBerry’s newsletter Increasing App Discoverability within BlackBerry World   If you plan on increasing discoverablilty of your application choosing an application name is very important. Not because of your app but because of everyone else’s. For instance, a search for calculator displays almost 5,000 results! The app name must stand out to grab a… Read more »

Why Alternative App Stores Matter

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Let’s face it, your app is probably a commodity. As noted by Wikipedia, “a commodity has full or partial fungibility; that is, the market treats its instances as equivalent or nearly so with no regard to who produced them.” In basic English it means that your product can be easily replaced in part or completely by… Read more »

App Store Distribution Growing in Importance

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The dominance of the iTunes store and Google Play continues to maintain a strong hold on the attention of most developers but we’re seeing the smart developers and publishers begin to look beyond these 2 marketplaces to drive incremental downloads for their applications. A recent whitepaper by mobile research specialists Research2Guidance titled “Smartphone App Market… Read more »