Amazon wants every developer to be like Rovio

Posted by:

With over 1 billion downloads across web and mobile, Angry Birds is no doubt as big as they get.  But what is also fairly well known is Rovio’s ability to merchandise the brand very quickly.  Now Amazon is out to help developers do the same, with ‘merch’ by Amazon. Amazon is not first on merchandising… Read more »

In-app Merchandising : A new monetization tool

Posted by:

by Matthieu Saint-Denis Even if F2P business models have existed since 2002 on mobile – and I was lucky enough to belong to the company that pioneered it on Java – we have to acknowledge that it’s only been widely adopted by developers in the last 3 years, when Apple brought in-app purchases. Since then,… Read more »