Pokemon Go has injected a much needed excitement into the mobile games market. An excitement not experienced since we all flipped birds on pigs. And while Pokemon Go started as a franchised set of characters, and Angry Birds went the other way – what constitutes them both is that they are originally genuinely fresh. The… Read more »
Facebook is the undisputed king of mobile app advertising. For the price of $3.40 per install on average, $2.9 billion is spent of marketing apps on Facebook. Few can argue the platforms strong ability to target users. But the price is steep. Does it pay off? It starts with your business model. Appsflyer claims that… Read more »
